We are the Champion!

Kuncai has won the German Brand Award 2020 in two categories: “Brand Experience of the Year” and “Excellence in Brand Strategy and Creation” in the sub-category “Brand Innovation and New Business Models”.

The award for successful brand management is organized by the German Brand Institute, Germany's leading design and brand authority, and is judged by a top-class panel of independent experts with a brand management and brand design background. The German Brand Award discovers, presents and celebrates unique brands and brand creators – and not only promotes the award winners, but also their respective industries.
The German Brand Award 2020 is divided into two competition classes: “Excellent Brands” recognizes the best product and corporate brands in a particular industry while “Excellence in Brand Strategy and Creation” honors the strongest campaigns, concepts and strategies in individual disciplines.

“We are very proud that the jury has chosen a Chinese company for an award and it is a great honor to receive an award in two categories in one of our most important markets within Europe. With our brand relaunch and the reworking of our brand identity into an innovative and attractive design for different communication channels, we have ensured that we now present an integrated company image at all levels, worldwide.” said Dr. Corinna Ludwig, Global Marketing Director at Kuncai.